Jili Bet

Discover How Digitag PH Can Solve Your Digital Marketing Challenges Today

Let me be honest with you — as someone who’s spent years navigating the unpredictable currents of digital marketing, I’ve come to see it a lot like a professional tennis tournament. Just look at the recent Korea Tennis Open: Emma Tauson grinding through a tiebreak, Sorana Cîrstea rolling past Alina Zakharova, favorites falling early, underdogs rising. It’s chaotic, it’s thrilling, and it’s deeply unpredictable. That, my friends, is digital marketing in a nutshell. One day you’re acing your campaigns, the next you’re struggling to hold serve against shifting algorithms or unexpected competition. But what if there was a way to bring order to that chaos? That’s exactly what I discovered with Digitag PH — a platform that doesn’t just throw data at you, but turns it into a clear game plan.

I remember working with a mid-sized e-commerce brand last year. They had solid traffic — around 12,000 monthly visitors — but conversions were stuck at a dismal 1.2%. Sound familiar? We were basically like one of those seeded players who cruises through the early rounds only to get completely dismantled when it really matters. Their Facebook ads were underperforming, their SEO had glaring gaps, and their email campaigns felt like shouting into the void. We implemented Digitag PH’s integrated dashboard, and within three months, that conversion rate jumped to 3.8%. That’s not magic — it’s what happens when you stop guessing and start using tools that unify analytics, competitor tracking, and real-time optimization suggestions.

Here’s the thing so many marketers get wrong: they treat each channel like a separate match. You’ve got your SEO team, your social media specialist, your PPC expert — all playing on different courts with different strategies. But just like in the Korea Open, where results in singles and doubles often influence each other, your organic and paid efforts are deeply connected. When Sorana Cîrstea dominated her match, it wasn’t just about powerful serves — it was consistency, adapting to her opponent, and seizing momentum. Digitag PH brings that kind of holistic insight. It lets you see how a trending keyword could reshape your content and ad strategy simultaneously. I’ve personally shifted nearly 40% of my ad spend based on such cross-channel insights — and saw ROI climb by 22% in one quarter alone.

Of course, no tool replaces human intuition. I’ve seen platforms that overwhelm you with charts and numbers until you’re too paralyzed to act. What stands out with Digitag PH is its balance between automation and actionable insight. It’s like having a seasoned coach who points out patterns — “Hey, your engagement drops after 7 PM, maybe shift posts earlier” or “Your competitors are gaining traction with video — here’s what they’re doing differently.” It doesn’t play the game for you, but it hands you the playbook. And in a landscape where, believe it or not, nearly 65% of marketers still admit to making decisions based on gut feelings alone, that’s a game-changer.

So where does that leave us? The Korea Open reminded us that surprises are inevitable — dark horses emerge, top seeds falter. The same is true in digital marketing. But with the right system in place, you’re not just reacting — you’re anticipating. You’re building a strategy that’s both resilient and responsive. From my experience, Digitag PH offers that rare combination: depth for the data nerds (like me) and clarity for the strategists who just want to know what to do next. If you’re tired of feeling like you’re always one step behind, maybe it’s time to change your toolset. After all, even the best players need the right racket.

We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact.  We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.

Looking to the Future

By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing.  We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.

The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems.  We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care.  This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.

We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia.  Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.

Our Commitment

We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023.  We will apply that framework to baseline priority assets by 2024.

Looking to the Future

By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:

– Savannah and Tropics – 90% of land achieving >50% cover

– Sub-tropics – 80% of land achieving >50% perennial cover

– Grasslands – 80% of land achieving >50% cover

– Desert country – 60% of land achieving >50% cover