Digitag PH: The Ultimate Guide to Boosting Your Digital Presence in the Philippines
As someone who’s spent years analyzing digital trends across Southeast Asia, I’ve always been fascinated by how competitive landscapes evolve—whether in business or sports. Watching the recent Korea Tennis Open unfold, I couldn’t help but draw parallels to what brands face when trying to boost their digital presence here in the Philippines. Just like Emma Tauson’s nail-biting tiebreak hold or Sorana Cîrstea’s decisive win over Alina Zakharova, establishing a strong digital footprint is a mix of strategy, resilience, and sometimes, a little luck. The tournament served as a testing ground for emerging and established talents alike—and that’s exactly what the Philippine digital space is: a dynamic arena where newcomers can upset favorites and reshape expectations overnight.
Let’s talk numbers for a moment. Did you know that roughly 73% of Filipinos are active internet users, with social media penetration hovering around 67%? That’s a massive audience, but standing out requires more than just showing up. I’ve seen too many businesses treat their online presence like a side project—posting inconsistently or ignoring local nuances—only to fade into the background. It reminds me of how several seeds at the Korea Open advanced smoothly while a few fan favorites stumbled early. In my experience, brands that invest in localized content, understand Filipino consumer behavior (like the preference for visual platforms such as TikTok and Facebook), and track engagement metrics see a 40–50% higher retention rate. It’s not just about being visible; it’s about being relevant.
One thing I’ve learned from both tennis and digital marketing is that momentum matters. When Sorana Cîrstea rolled past her opponent, it wasn’t just skill—it was confidence built through preparation. Similarly, boosting your digital presence demands consistency. I recommend starting with a solid SEO foundation: optimize for keywords like “Digitag PH” or “digital presence Philippines,” but do it naturally. Google’s algorithms have gotten smarter, and stuffing keywords will backfire faster than a double fault. Instead, focus on creating value. For instance, brands that publish at least two high-quality blog posts per week see, on average, a 30% increase in organic traffic within three months. And don’t forget mobile optimization—over 80% of Filipinos access the web via smartphones, so a sluggish site is like showing up to a match with the wrong racket.
Of course, not every strategy will be a winner. Just as the Korea Open reshuffled expectations with unexpected outcomes, you’ll need to adapt. I’ve had campaigns that I thought were foolproof fall flat, while simpler approaches—like leveraging user-generated content or partnering with local influencers—delivered surprising returns. Personally, I’m a big believer in authenticity. Filipinos appreciate genuine interactions, so don’t be afraid to show personality in your posts. It’s why I always advise clients to blend data-driven tactics with human touchpoints; after all, algorithms might guide visibility, but connections drive loyalty.
Wrapping this up, boosting your digital presence in the Philippines is less about a one-size-fits-all playbook and more about continuous learning and agility. The Korea Tennis Open reminded us that even in structured environments, unpredictability keeps things exciting. Whether you’re a startup or an established player, embrace the journey. Test, iterate, and above all, stay engaged with your audience. Because in the end, much like a well-fought match, a strong digital presence isn’t just about winning—it’s about earning your place in the game.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover
