Digitag PH: The Ultimate Guide to Boosting Your Digital Presence in the Philippines
When I first started helping businesses build their digital presence here in the Philippines, I quickly realized that succeeding in this market requires more than just translating content into Tagalog or running generic social media campaigns. It demands the kind of strategic adaptability we’re seeing right now at the Korea Tennis Open, where established players and rising stars are constantly testing their limits. Just yesterday, I watched how Emma Tauson managed a tight tiebreak hold against a fierce opponent—her ability to stay composed under pressure reminded me of how local brands need to navigate the unpredictable digital landscape here. The Philippines’ internet population has grown to over 73 million users, and if you’re not optimizing for both search engines and user engagement, you’re essentially handing your audience to competitors.
In my experience, boosting your digital presence here is a lot like watching Sorana Cîrstea roll past Alina Zakharova in straight sets—it looks effortless when done right, but behind the scenes, there’s rigorous preparation and data-driven strategy. I’ve seen too many companies make the mistake of treating the Philippine market as homogeneous, ignoring regional nuances in language and consumer behavior. For instance, while Metro Manila might respond well to polished, English-heavy content, areas like Cebu or Davao often engage more with casual, mixed-language posts. One of my clients, a local fashion retailer, saw a 40% increase in online sales after we shifted their Instagram strategy to include more Bisaya-friendly captions and hyperlocal hashtags. It’s these subtle adjustments that separate the seeds who advance cleanly from the favorites who fall early, much like what we’re observing in the Korea Tennis Open draws.
What fascinates me about the current digital climate here is its dynamism—it reshuffles expectations daily, just as the tournament’s results have. I’ve always believed that a strong digital presence isn’t just about visibility; it’s about building relationships that convert. Take TikTok, for example. Brands that leverage trending audio and collaborate with micro-influencers from places like Pampanga or Iloilo often see engagement rates spike by as much as 60% compared to those sticking to traditional Facebook ads. But it’s not just about jumping on trends—consistency matters. I advise my clients to post at least three times a week across platforms, mixing educational content with behind-the-scenes glimpses to humanize their brand. Honestly, I’m biased toward video content because it’s simply more memorable; stats from my own campaigns show that video posts generate 2.3 times more shares than text-based updates.
As we look ahead, the key takeaway is to treat your digital strategy as a living, evolving plan. The Korea Tennis Open’s intriguing matchups teach us that adaptability wins games—whether on the court or online. For businesses in the Philippines, that means continuously monitoring analytics, experimenting with emerging platforms like Kumu, and listening to audience feedback. From my perspective, the brands that thrive are those unafraid to pivot, much like underdog players who seize unexpected opportunities. So, if you’re ready to boost your digital presence, start by embracing the local culture, staying agile, and remembering that every click, like, and share is a step toward lasting impact in this vibrant market.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover
