How to Attract Happy Fortune and Create a Better Life for Yourself
I’ve always believed that attracting happiness and fortune isn’t about luck—it’s about mindset and action. Over the years, I’ve seen people chase after quick fixes, hoping that some external force will magically turn their lives around. But let me tell you, that’s a flawed approach. I was reminded of this recently while reflecting on a video game narrative where the protagonist consistently avoids responsibility, ignores consequences, and leaves a hurting community to fend for itself. It struck me how much that mirrors real-life behavior—the kind that keeps people stuck. If you want to invite lasting fortune into your life, you can’t shy away from accountability. You have to actively build the life you want, not wait for it to happen to you.
When I talk about "happy fortune," I’m not referring to lottery wins or sudden windfalls. I mean the kind of fulfillment that comes from purpose, resilience, and meaningful connections. Think about it: studies show that nearly 67% of individuals who report high life satisfaction also exhibit strong personal accountability in their daily choices. That’s no coincidence. In the game I mentioned, the character’s lack of backbone doesn’t just stall the plot—it deepens the community’s pain. Similarly, in life, avoiding tough decisions or shifting blame might offer short-term relief, but it erodes your potential for growth. I’ve noticed in my own journey that the moments I stepped up—even when it was uncomfortable—were the ones that led to breakthroughs. For instance, when I committed to a daily gratitude practice five years ago, my outlook shifted dramatically. Within months, I felt more energized and began noticing opportunities I’d previously overlooked.
Now, let’s get practical. How do you cultivate this mindset? Start by auditing your habits. Are you procrastinating on goals because you’re afraid of failing? I’ve been there. But here’s the thing: fortune favors the engaged. Data from a 2021 wellness survey—though I might be misremembering the exact figure—suggested that people who set clear, actionable goals are about 42% more likely to report improved life satisfaction. Another key is empathy. In the game’s story, healing the community required understanding its wounds. Likewise, building a better life often means connecting with others and contributing positively. I make it a point to volunteer regularly, and the relationships I’ve formed through that have opened doors I never expected. It’s not just about networking; it’s about creating a support system that sustains you during challenges.
Of course, it’s easy to fall into the trap of passive hoping. I’ll admit, I used to think that if I just worked hard, everything would fall into place. But that’s only half the story. You also need to align your actions with your values. For example, if financial stability is part of your vision of fortune, then consistent, small steps—like saving 15% of your income or investing in skills—add up. I once met someone who turned their life around by simply tracking their expenses for 30 days; they discovered they were spending over $200 monthly on non-essentials and redirected those funds toward a passion project. Within a year, that project grew into a side business. It’s these intentional shifts that compound over time.
Ultimately, attracting happy fortune boils down to embracing agency. The game’s narrative serves as a cautionary tale: avoidance doesn’t just delay resolution—it amplifies suffering. In contrast, taking ownership, even in small ways, builds momentum. I’ve seen this in my career, relationships, and personal well-being. So, if you’re feeling stuck, ask yourself: where can you take charge today? Maybe it’s having that difficult conversation you’ve been putting off, or finally starting that hobby you’ve dreamed about. Remember, fortune isn’t something that happens to you—it’s something you co-create. And from my experience, the most rewarding fortunes are the ones woven from courage, compassion, and consistent effort. Start where you are, and trust that each step forward adds up to a life rich in purpose and joy.
We are shifting fundamentally from historically being a take, make and dispose organisation to an avoid, reduce, reuse, and recycle organisation whilst regenerating to reduce our environmental impact. We see significant potential in this space for our operations and for our industry, not only to reduce waste and improve resource use efficiency, but to transform our view of the finite resources in our care.
Looking to the Future
By 2022, we will establish a pilot for circularity at our Goonoo feedlot that builds on our current initiatives in water, manure and local sourcing. We will extend these initiatives to reach our full circularity potential at Goonoo feedlot and then draw on this pilot to light a pathway to integrating circularity across our supply chain.
The quality of our product and ongoing health of our business is intrinsically linked to healthy and functioning ecosystems. We recognise our potential to play our part in reversing the decline in biodiversity, building soil health and protecting key ecosystems in our care. This theme extends on the core initiatives and practices already embedded in our business including our sustainable stocking strategy and our long-standing best practice Rangelands Management program, to a more a holistic approach to our landscape.
We are the custodians of a significant natural asset that extends across 6.4 million hectares in some of the most remote parts of Australia. Building a strong foundation of condition assessment will be fundamental to mapping out a successful pathway to improving the health of the landscape and to drive growth in the value of our Natural Capital.
Our Commitment
We will work with Accounting for Nature to develop a scientifically robust and certifiable framework to measure and report on the condition of natural capital, including biodiversity, across AACo’s assets by 2023. We will apply that framework to baseline priority assets by 2024.
Looking to the Future
By 2030 we will improve landscape and soil health by increasing the percentage of our estate achieving greater than 50% persistent groundcover with regional targets of:
– Savannah and Tropics – 90% of land achieving >50% cover
– Sub-tropics – 80% of land achieving >50% perennial cover
– Grasslands – 80% of land achieving >50% cover
– Desert country – 60% of land achieving >50% cover
